Cupcake Sharks Come to nex+Gen

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Cupcake Sharks Come to nex+Gen

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On Tuesday this week, nex+Gen held its second annual Cupcake Sharks Project. The seniors were put into groups of 3-4 people in their economics class and had to go through a rigorous process of trial and error to arrive at a final cupcake that would blow the other groups out of the water. There was a variety of flavors from Oreo to raspberry lemonade to pumpkin pie. But what was the point of this project? Well, I talked to Ms. Amy Reece, one of the facilitators of the economics class, to find out.

The projects overall concept was to teach the students about starting and running a small business, as well as teaching the economic concept of “marginal analysis”. Marginal analysis came in with the Reeces (Amy and Cat) trying to get their students to “figure out the cost and the benefits of that one extra thing” and calculate “at what point you make a profit when you count all of these materials and stuff that are being used.”

The students had to come up with or find recipes (everything had to be from scratch)  for cupcakes that they were confident would sell like crazy when October 30th came around. They went through two processes of market research in which they first made naked cupcakes (unfrosted) and got other nex+Gen community members to taste and give feedback, then the same thing with the cupcakes frosted.

At the end of the project, each group had to present their final cupcake to the Sharks (Ms. Reece, Ms. Reece, and Dr. A) and pitch a five-minute spiel asking for investment in their cupcake business. They ended up making $418.92 in total, which will be donated to the Road Runner Food Bank, and sold nearly 440 cupcakes. We can’t wait for next year’s Cupcake Sharks!